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How You Project Yourself: What’s Your Image?

Jarek Bucholc ||Street Smart RE Investing


Author Info

Jarek's goal is to build the biggest real estate club in Canada.
Jarek envisioned a community of investors that was run by investors for investors, regardless of their level of expertise or success.
A place where people could ask questions and get the hands on support needed to get started and succeed in real estate. Members could share their success and failure stories as well as provide up to date information as to what was happening in the industry.

He opened the doors of Canada Real Estate Investors Club in November of 2007. The club was designed from day one to be about investors helping investors. Its mission was to provide a fun and interesting way to help real estate investors grow in their professional and personal development.

How You Project Yourself: Whats Your Image?

When it comes to your marketing or business approach, you can make use of two different styles to project the image you want to have. They may go by quite a handful of different names in the industry, but in an endeavor to help you remember easily, let’s just call them the corporate image and the mom and pop image.

Both of them work quite well, actually. The difference is that you have to decide which one reflects your personality better, which one resonates more with who you are. If you’re not sure yet, just ask yourself this question: are you more comfortable wearing suit and tie, or are you more laidback and the guy (or girl) next door type?

If at this point you’re still a bit confused, here’s a bit of sound advice: don’t. The image you choose should come naturally to you – you shouldn’t have to fret over it or mull on the benefits of one style over the other. Remember that your image will dictate how you run your daily business operations, what kind of mail-outs you send, the answering service you opt for, and a long string of other concerns that you probably haven’t even thought of yet.

Whatever image you choose in the end, take note that you have to stick with it.

Here’s a quick rundown of both styles to give you better idea of what’s possibly in store for you.

It’s a safe bet that some people may feel more inclined to deal with a house buyer that has a corporate image as opposed to one who doesn’t. The logic behind this is the assumption that someone that gives the vibe of representing a company will actually be more capable of getting distressed house sellers out of their financial jam simply because – well, they’re supposed to have a lot of money, aren’t they?

You may look at it as a downside if you find yourself inclined on the other end of the line – the mom and pop image – but it really shouldn’t. After all, at the end of the day it’s not about the money; it’s about whether or not the house seller trusts you enough to go through with a purchase contract with you.

It’s fine if you’re all for a suit and tie, but you can also project the image of a professional even without corporate clothes. For example, simply utilizing a formal letter template and having a company letterhead or logo will do wonders for your professional image. Have your logo or letterhead properly done on a computer, so you can adjust the size or make other revisions as needed. In case you don’t have your logo just yet, it’s far better to make do without for the meantime rather than scrimp and substitute a cartoon in its place

This is the bottom line: if you’re going to do it, you might as well do it properly.

Be consistent with what you do and with who you are, and don’t try to fool other people. It simply doesn’t work, and it will just make you frustrated in the end. Walk the walk and talk the talk. After all, that’s the mark of a true professional – with or without a tie.


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